Consumer
Stats Summary for 2008
By Sharon Secor
Direct Lending Solutions Staff Writer
Always awaited with interest, the release of the consumer statistics
from the previous year offer important insights into the overall health
and well-being of the economy as a whole, as well as a glimpse into the
financial condition of the average citizen. With the global economic
system shuddering with the aftershocks of multiple financial crisis situations,
such statistics garner attention throughout the world, with financial
experts across the globe eager to learn what they can about the financial
future from such data.
The year 2008 saw many significant
changes in the financial realm, some record breaking. On January 25,
2009, Market Watch reported that “the U.S. economy contracted violently
in the fourth quarter, with gross domestic product falling at its fastest
pace in more than 25 years.” From the global giants of finance to the
world of Wall Street to the individual person dealing with day-to-day
life and debt, the economic woes of 2008 affected individuals throughout
the economic spectrum. These changes have been significant enough to
cause the average consumer to reassess comfortable levels of spending
and debt and have forced businesses of all sorts to reevaluate their
business models and plans for the future. Consumer
Statistics Tell The Tale The financial story
of 2008 is easily read in the broad range of consumer statistics
collected and recorded by a variety of agencies, both public and
private. Of the many statistics used to measure the financial health
of the nation, as well as that of the individual, one that has
gotten a lot of media attention is the rate of consumer spending. There
is a reason that this particular statistic holds so much weight.
Approximately 70 percent of the American economy relies on consumption.
Thus, significant shifts in spending can have a real affect on
the fiscal well-being of the individual, the nation, and in this
era of the closely interconnected global economy, the entire
world. In 2008, consumer confidence suffered as consumer spending
fell dramatically. According to data made
available by the U.S. Census Bureau, retail sales began to
falter during the summer months, with significant decreases
beginning to become apparent in September 2008. By the end
of the year, the data indicated that “U.S. retail and food
services sales for December, adjusted for seasonal variation
and holiday and trading-day differences, but not for price
changes, were $343.2 billion, a decrease of 2.7 percent (±0.5%)
from the previous month and 9.8 percent (±0.7%) below December
2007.” The data also revealed that “total
sales for the 12 months of 2008 were down 0.1 percent (±0.4%)*
from 2007. Total sales for the October through December 2008
period were down 7.7 percent (±0.5%) from the same period
a year ago. The October to November 2008 percent change was
revised from -1.8 percent (±0.5%) to -2.1 percent (±0.3%).
Retail trade sales were down 2.7 percent (±0.5%) from November
2008 and were 10.8 percent (±0.7%) below last year. Gasoline
stations sales were down 35.5 percent (±1.5%) from December
2007 and motor vehicle and parts dealers sales were down
22.4 percent (±2.3%) from last year.” Credit
And Debt Have A Role The pattern was
similar for consumer credit, judging from figures supplied
by the Federal Reserve Board. According to their data,
“consumer credit decreased at an annual rate of 3-3/4
percent in November 2008. Revolving credit decreased
at an annual rate of 3-1/2 percent, and non-revolving
credit decreased at an annual rate of 4 percent.” During
the first part of the year, however, like retail sales,
those numbers were on the increase, though the increases
were small, particularly when compared the numbers
from previous years. At the mid-point
of 2008, information from the Federal Reserve indicated
that consumers were spending 14.1 percent of their
disposable income, the amount remaining after taxes,
to pay mortgage and consumer debt obligations, down
from the 2007 number of 14.3. However, this household
debt service ratio can be a bit misleading, as many
individuals, with the tightening of the job market
and other financial factors, may be seeing a significantly
higher proportion of their income going towards such
expenditures. Using data from
the same source, in June of 2008, the Financial
Obligation Ratio (FOR), which many experts deem
a more accurate portrayal of consumer debt, as
it includes such things as property taxes and homeowner
insurance, was similar to that of 2007, with homeowners
devoting 17.82 percent of their income on such
expenses and renters spending 25.98 percent. Again,
while these numbers may represent typical ratios,
the individual ratio can vary widely. Credit
card debt reached record levels during 2008,
with data from CardTrak indicating that it “was
climbing steadily for most of 2008 at a 5% annual
clip” and then, in the final quarter of the year,
“the bottom fell out” as consumer spending slowed.
According to their data, “consumer revolving
credit, mostly credit card debt, declined in
November for the first time in 2008.” Between
January and September 2008, revolving credit
increased $37 billion, pushing past an astounding
$975 billion. However, by November 2008, there
was a drop of $2.8 billion. Interestingly,
according to numbers supplied by CardTrak,
November 2008 also brought another significant
decrease, with data indicating that “the amount
that consumers pay on their monthly credit
card balances dropped like a rock in November
to a record low.” In November 2008, cardholders
paid just 15.96 percent of their balances,
as compared to 18.42 percent in the previous
month, marking the “largest one month drop
ever.” CardTrak attributed a significant portion
of this payment decrease to rising unemployment,
which had by then crept above 7 percent. Credit
card debt delinquencies in general rose significantly
in 2008, reaching record levels during the
summer months, “the highest in five years.”
CardTrak cited data from the American Banker’s
Association, published in their Consumer
Credit Delinquency Bulletin, which stated
that “delinquencies based on total dollars
outstanding for the July, August and September
period (3Q/08) were 4.74%, compared to 4.32%
in the second quarter and 4.00% for the same
months in 2007. Based on the number of accounts
past-due, the figures were 4.20% for 3Q/08,
4.54% for 2Q/08, and 4.18% one-year ago.” On
January 28, 2009, the BBC reported that
the International Monetary Fund (IMF) recently
issued a warning, stating that “world economic
growth is set to fall to just 0.5% this
year, its lowest rate since World War II.”
Not surprising, considering the degree
to which consumer spending affects the
economy not just of a single nation, but
rather, in this modern era of the global
economy, that of the entire world. As noted
in the caption of the Real Consumption
and Real Wealth chart included in the economic
report of the departing president, “real
consumer spending fluctuates with real
wealth.” However, another aspect of consumer
spending relates to how people perceive
their current economic circumstances and
in this era of economic uncertainty, consumers
are becoming much more cautious with their
finances, which will continue to be felt
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